Job Description

Madrid Insurance Services Inc. is a privately owned, independent insurance agency based in Reseda, California. They specialize in providing a wide range of personal and commercial insurance products, with a particular focus on auto, home, and commercial trucking coverage. Known for their personalized service and competitive rates, they collaborate with over 40 insurance carriers to offer clients the best possible coverage options. Customer reviews highlight the agency's responsiveness and dedication to finding optimal insurance solutions.

We are looking for a creative, data-driven Marketing Specialist to support the planning, execution, and optimization of our marketing efforts. The ideal candidate will have a strong grasp of current marketing tools and strategies, and be able to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

• Assist in developing and implementing marketing strategies and campaigns

• Manage social media platforms, email marketing, and content calendars

• Create engaging content for digital and print channels

• Conduct market research to identify trends and opportunities

• Analyze campaign performance metrics and report on ROI

• Optimize campaigns based on data insights and industry best practices

• Collaborate with design, sales, and product teams to align messaging and branding

• Manage and update the company website using CMS tools

• Coordinate events, webinars, or promotions as needed

• Maintain marketing databases and ensure CRM accuracy

Qualifications:

• Proven experience as a Marketing Specialist or similar role

• Strong understanding of digital marketing channels (SEO, PPC, email, social media)

• Excellent written and verbal communication skills

• Proficiency with tools such as Google Analytics, HubSpot, Mailchimp, Canva, or Adobe Suite

• Strong analytical skills and attention to detail

• Bachelor's degree in Marketing, Communications, or a related field

Preferred Skills:

• Familiarity with marketing automation and CRM software

• Experience managing paid media campaigns (Google Ads, Facebook Ads, etc.)

• Knowledge of basic HTML or website editing tools

• Creative thinking and problem-solving ability

Benefits:

• Competitive salary

• Flexible work schedule / Remote options

• Health, dental, and vision benefits

• Paid time off and holidays

• Ongoing professional development opportunities

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