Job Description

ABOUT BAD MARKETING:

We're a team of 170+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can't find anywhere else.

We specialize in local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners, to online consumer product brand owners, online gurus selling courses or coaching, and more. 

Our approach to success involves more than just B old A nd D isruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it.

ABOUT THIS POSITION:

As a Google Media Buyer Specialist, you will play a pivotal role in enhancing and expanding our clients' online presence through expert management of Google Ads and YouTube ad campaigns. You will be responsible for developing, executing, and optimizing advertising strategies to drive traffic, increase conversions, and ensure profitable returns. Your focus will be on e-commerce brands and marketing, leveraging your experience to manage multiple client accounts effectively and achieve outstanding results.

RESPONSIBILITIES:

• Develop and implement Google Ads strategies to meet and exceed client goals, including increasing traffic, conversions, and ROI.
• Create, manage, and optimize Google Ads campaigns across Search, Display, Shopping, and YouTube platforms to maximize performance and return on investment.
• Develop and execute targeted YouTube ad campaigns, including TrueView ads, bumper ads, and video discovery ads, to drive brand awareness and engagement.
• Conduct in-depth keyword research, competitor analysis, and audience targeting for both Google Ads and YouTube to drive high-quality leads and sales.
• Collaborate with the creative team to design compelling ad copy, visuals, and video content that resonates with target audiences and enhances campaign effectiveness.
• Continuously analyze campaign performance using Google Analytics, Google Ads data, and YouTube Analytics, and make data-driven recommendations for improvements.
• Monitor budget allocation and spending to ensure campaigns are cost-effective and stay within budget.
• Provide regular performance reports to clients, including insights, analysis, and strategic recommendations.
• Stay up-to-date with industry trends, tools, and best practices for both Google Ads and YouTube advertising to maintain a competitive edge and deliver cutting-edge solutions.
• Manage multiple client accounts simultaneously, ensuring each receives the attention and strategic focus needed for success.

QUALIFICATIONS: 

• Proven track record of optimizing Google Ads and YouTube ad campaigns, creating profitable campaigns, and growing accounts.
• Demonstrated experience with e-commerce brands and marketing, including a strong understanding of online consumer behavior.
• Ideal candidates will have worked in an agency environment or managed multiple client accounts.
• Proficiency in Google Ads, YouTube Ads, Google Analytics, and other relevant digital marketing tools.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication skills, both written and verbal, with the ability to present complex information clearly.
• Detail-oriented, proactive, and able to manage time effectively to meet deadlines.

BENEFITS:

• Comprehensive health, dental, and vision insurance plans (US Residents Only)
• Unlimited PTO 
• Paid US Holidays 
• Opportunities for professional development and advancement within the organization.
• A collaborative and innovative work environment with a focus on creativity and results.

ADDITIONAL:

• 9AM - 6PM EST 
• Remote 
• W2 (US Residents Only)

OUR CORE VALUES:

• BE BAD
• PLAY TO WIN
• EXTREME OWNERSHIP
• SOLUTIONS NOT PROBLEMS
• BEST IDEA WINS
• ALWAYS BE GROWING
• NOBODY IS BIGGER THAN THE TEAM

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